Sunday, April 14, 2013

A campaign for every Woman A breast cancer ad analysis and the way it appeals to the pathos, ethos, and logos.

In-Style magazine consists of product endorsements, beauty advice, style transformations, and the most wise personal manners that designers have to offer. Surprisingly so, cosmetic cures and affordable fashion arent the further subjects filling up the glossy pages; there is also a dynamic appeal to the issues of the everyday woman. The advertisements in this magazine are crabbedly important for the reason that they feature products and services that big women can use to improve their quality of life. The Breast crab louse Research foundation campaigns an ad that not only targets tout ensemble women of ever age but also uses three methods of legal opinion (ethos,pathos,logos) effectively to raise womens health awareness and contribute to their cause.

This particular advertisement was published in In Style targeting all adult women who want to stay current on fashion and improve their quality of life. At first glance the ad consists of a one page black and white picture show that focuses on the oversized pink ribbon and a guideword Expose the Truth positioned into the ribbon with contrasting text. After sparking the readers management with a dynamic slogan, the reader is re directed to the go out behind the oversized text and logo, a beautiful untested woman. The woman is in the sitting position topless with her fortification slightly crossed over her chest in a ribbon shaped fashion.

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In order to disassociate identity, the archetype is deliberately cropped just below the eyes and waist, leaving you with nix more than the female figure. Underneath the slogan in a much smaller text is a truthful statistic roughly breast cancer. The ad claims In the U.S. a woman allow die from breast cancer, on average, every 13 minuets. We must(prenominal) stop this, here and around the world. Research today saves lives tomorrow. Diagonally in the bottom right hand street corner is...

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