Thursday, April 4, 2013

Levi's is Hiking Up its Pants (case analysis for contempory management)

?.Assumptions:

        The shutdown of Levis 11 US plants and the layoff of 1000 employees came true after(prenominal) its two announcements.

        There are other competitors in the markets that vex similar products.

        Levis other bands also have a pure drop of sales.

?. Statement of the problem:

Central problem:

Because of managements oversight of the demands of teenagers, Levis is losing its liking for young consumers. Missing this age group leads to a hasty decrease in teen sales as swell as sales among other age groups.

Satellite problems:

        High approach caused by the failure of Special Reserve

When Special Reserve saturnine out to be a failure, Levis had already put a large amount of money into designing, raw materials, advertising and distributing

         change magnitude competition

Levis is also confronted with the increased competition caused by top-end designers and low-priced retailers.

         abnormal relationships with distributors

The failure of Special Reserve could also harm the relationship between Levis and its distributors. Due to the overstock and unpopularity of Special Reserve, distributors may mobilize about devoting more shelves to profitable products of other companies.

        Non-attractive packaging and labeling of alone products

The packages and labels of Levi products are not attractive to young people. The first depressive disorder of a product would influence specific groups of consumers to buy it.

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         counseling lacks unexampled ideas and independent opinions

It seems that Levis is losing touch with the market. A lack of new ideas and independent opinions means management does not know distinctly about what is going on in the market. Thus, their responses to the external purlieu will be slowed down, and it is very possible they will not make decisions based on the current situation. Also, management may lack new ideas about the problems they are facing.

?. Implications

a)         On Personnel

        The layoff of 1000...

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