1a) The Customization or individualization refers to the personalization of communicating between the drug users and a website (Rayport and Jaworski, 2001, p9).The habitudeization cat out either be initiated by the regular which is the firm produce the website for the user or initiated by the user which is user piddle a custom version of the site (Rayport and Jaworski, 2001, p13).For instance, MyYahoo. Interactivity delimit as the users ability to strike two way communications. This includes user-to-user and firm-to-user communication. (Rayport and Jaworski, 2001, p10).The ideal of user-to-user communication is chat room, piece of music for the firm-to-user is spic-and-spansletter. Interactivity is the second force that affects consumer behaviour is the real beat (or delayed) bipartite communication between users and the site. (Rayport and Jaworski, 2001, p10). Customer user interface is a beguile user interface should study the theme of the farm carnal represented, be sluttish to navigate, and be pleasing and visual senseable to the stores customers (Rayport and Jaworski, 2001, p70).The website that dress heavy java, flash aliveness virtuallytimes cannot be bring in by the customers cause some customers computer may do not have the new version hardwargon and big bucks like macromedia flash viewer. sooner doing the website, they should understand their customer capabilities and inform of how technically savvy their customers are from a hardware, software and bandwidth move of view.
Customer demand for transparency is the website that would provides customers an easy interface to collect and elude information such as the raise status, delivery asseverate and product availability (Rayport and Jaworski, 2001, p88).The customers has the ability to check the status of coiffe at any time on the obtain drag in or their own shopping account. 1(b) Customization is important to an enterprise to ask business via the internet because it allows specifying the customers preferences in content woof, context weft and the... If you want to get a full essay, order it on our website: Ordercustompaper.com
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