[pic] MARKETING MANAGEMENT MKTG5200U FALL 2012 stigmatisation Yoga Case Study [pic] SUBMITTED BY: VIVEK SARRAF-211976164 have Statement: Western yogis, Yoga instructors, egotism healers in the States ar commercializing yoga and disconnectednessing it from its Hindu grow. By untimely means such as unauthorized training to pupils, charging strong tuition fees and claiming bad patents they ar hurting sentiments and philosophies of Hindu pursuit based in the States, India and oecumenical and to a fault corrosion the faith of US Masses. Situational analysis: Yoga and its Hinduism root: There is ample underlying proof that yoga was originated from the Hindu roots in superannuated India. The banter Yoga is a Sanskrit word nitty-grittyunion.The Bhagavad gita a part of epic know as Mahabharata is a rattling sacred text for Hindus and is unitary of philosophical corner perdition for Yoga.
The yoga sutras authored by Indian Philosopher Patanjali which was the carving st iodin of yoga is also of big importance to Hindus. So yoga is totally a scientific discipline and entrust give best results when asana (physical postures), take a breath exercises and Sanskrit sutras combine to featureher. In Vedic times the yogic breeding was conveyed form guru to student foreswear of cost. Yoga comes to America: Yoga was first brought to USA In 1893 by one of the first Hindus Swami Vivekananda who represented India and spoke about Hinduism and yoga. In 1968 Beatles make a trip to India and analyse transcendental meditation.TM became extremely favourite in US. Commercialization and disconnect of yoga from Hindu grow: Vikram choudhury a yoga champion in India arrived USA in 1970 and apothegm the immense potential of marketing and commercializing yoga. He began to charge a fibrous fee for yoga classes which was totally...If you want to get a generous essay, assign it on our website: Ordercustompaper.com
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