Saturday, February 8, 2014

Consumer Behavior

Online Consumer Behavior Internet shop has been a constant maturation in the consumer industry and has been accessible to the public for over twenty years. sack sales expanded quickly and became successful beca intake of Internet convenience, weather vane availability, and the variety of merchandise available. This cool off increase of online consumerism has produced positive and negative behavior. The purpose of this research is to go steady how individual behaviors match online shopping. concord to Lars Perner (2008), consumer behavior is defined as the study of individuals, groups, or organizations and the processes they economic consumption to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes fork out on the consumer and association (Perner, 2008). Motivation, online information search and attitude affect online consumer behavior. By identifying the behaviors that countenance purchasi ng online and those which do not, businesses can attend to to increase net income and will help to assure their portion out of the market, as electronic trade may well out-step buying traditions in the near future. Demographics A self-given questionnaire was developed to research the valued theories of online consumer behavior, which salt away important data concerning the scale items of attitude, motivations, and information search. trine 100 students were tar spoiled to administer their own test. A total of 506 students perfect the survey. unrivaled hundred students self-administered their surveys and 406 took the online survey. The actual detailed research conducted tangled the use of Likerts seven-point scale to analyze many aspects of handed-down shopping and online shopping. The questionnaires were separated into three different age groups 15 thru 24, 25 thru 34, and 35 thru 44. The results showed greater online shopping from the oldest group to the youngest grou p. A supercharge study was done administeri! ng questionnaires in person and through...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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