Adventure Travel Marketing Plan

Organizational OverviewPATAGONIAMission StatementOur reason for being: Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the env squeezemental crisis? (Patagonia, n.d.).

Patagonia is the premier conjunction for providing high feature clothing and geared wheel for outdoor activities such as alpine climbing, surfing, biking, fly-fishing, and kayaking. Patagonia was the first outdoor-oriented company to incorporate env weightliftmentally conscious decisions in its product lines and company operations. Products run the gamut from parkas worthy of Mount Everest expeditions, shoes for trail run in the local park, to casual sportswear. Patagonia products are generally more expensive than mainstream competitors such Timberland because of the company?s nontraditional method of manufacturing to be environmentally responsible. The consistent product quality and long lasting merchandise has built a life-sized core of followers amongst outdoor enthusiasts despite the cost difference. Patagonia?s commitment to the environment permeates through all levels of the organization including its buildings and offices. Patagonia?s U.S. distribution center is one of only(prenominal) 171 buildings in the country, and only the 2nd distribution center, to earn an award from the U.S Green construction Council.

Patagonia began as the brainchild of Yvon Chouinard who formed the company in 1965 with the insertion of Chouinard Equipment, Ltd.



At its inception, the company sold one product: iron pitons for rock climbing. By 1970, the company was the largest supplier of mountaineering hardware in the U.S. In early 1970s, Patagonia made a major(ip) decision based on environmental concerns and ceased production of the iron pitons that were left in the mountain walls, never to be utilize again. In their place, aluminum wedges that could be removed and reused were produced. This major pecuniary risk paid off since the new aluminum pitons were importantly lighter and reusable. This difficult business decision laid the intro for future company...

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