Thursday, April 4, 2013

Daloon A/S Case Analysis

I. PROBLEM

What strategy should Daloon undertake to build and stabilize its gross revenue in the catering market?

II. OBJECTIVES

Short-Term: To build and maintain sales in the current catering market it serves while controlling its sales and marketing overheads

Long-Term: To be able to expand into and develop recent European catering markets, on its way to becoming the draw in the industry

III. SWOT ANALYSIS

Strengths

- Daloon stooge produce high superior products by c atomic number 18fully choosing its raw materials and avoiding the use of preservatives and additives. It also gives stir attention to its packaging and ware abut. Continuous product rise or development is maintained by the company as a response to changing customer preference (e.g. in terms of flavor) and market needs.

- The company has a flexible production capacity. This is because it is free to choose its suppliers of raw materials depending on the filling pass on by its customers. Moreover, in case of immediate additional demand, Daloon can easily adjust its production capabilities, as seen in McDonalds experience.

- Daloon is the largest maker of spring rolls and the leader among its close competitors. It has also developed a strong business relationship with Scandinavia, Britain and Germany.

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- The distribution cost for Daloon is relatively low because wholesalers are in charge of the distribution process and it has to maintain only few warehouses.

- Daloon is adopting local strategies by employing salespersons and workers from Germany. It is an avail since they have to deal with customers who are also Germans.

Weaknesses

- Since the company has no direct competitor, it is difficult to pinpoint the reasons for declining sales. Thus, it is unable to respond accordingly.

- Because wholesalers are not particular with the brand, the end-customers (canteens, fast food stores) are not aware that the...

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